Social media can lead to great exposure for small businesses. It can help you build your client base and generate revenue. On the flip side, if done wrong, social media can hurt you. Here are three tips to make sure social media marketing helps your business:
Keep It Relevant
Make sure your topics are relevant to your business. Posting something unrelated will confuse your customers and you will lose credibility.
Keep It Professional
Use professional images and copy. Many businesses use their business pages to share their personal beliefs, likes and dislikes. If you do this, you are not only posting irrelevant information, you may also be alienating your potential customers. Always keep it professional.
Post consistently; otherwise, customers may question whether you have it together or if you are still in business. If you don’t have time to do it, hire an agency or don’t do it at all.
Social media marketing is effective and inexpensive. Each year, more and more businesses shift their marketing budgets to social media marketing, and so should you. Just make sure you’re getting it right.