Social media is one of the fastest, least expensive, and most powerful marketing tools for any business. It can be a very effective way to reach out to current and potential customers and grow your business. If you’re not doing it yet, now is the time to start. It’s important, though, to make sure you’re doing it right. Here are seven common mistakes you’ll want to avoid:
- Not scheduling enough time. Time is key! Most businesses don’t realize the amount of time social media takes when they get started, and they soon fizzle out. If this is you, you’re not alone! Just keep in mind the message this sends to potential customers, who may think you’re no longer in business. If you don’t have enough time to post and engage your audience, consider hiring a consultant to do it for you. Ignoring your social media pages is worse than not having social media at all.
- Having an inconsistent schedule. One or two posts a month won’t cut it. In fact, on some platforms such as Twitter, two or three posts daily is ideal. If your page isn’t updated within 30 days, it’s considered by many marketers to be inactive. An inactive page will likely lose followers, and you don’t want that. Make sure you’re consistently posting.
- Posting controversial content. Don’t share your personal views on your business page. Political or religious posts should never appear on a professional page unless that’s your business. Posting your own beliefs or anything controversial will alienate your current and potential followers, and it’s unprofessional.
- Using irrelevant content. Your content should be in line with your business offering. If you’re in the real estate industry, for example, your customers are here for new listings, open houses, or information on the local area. They don’t want to read travel tips. Keep your posts focused on content that is relevant to your market.
- Lacking engagement. You need to spend time interacting with your followers, whether it’s through your posts, messaging, callouts, or liking their posts. Not only will it help you understand your fans, but it also lets them know you’re paying attention. They’ll take note of you in return.
- Misusing hashtags. It’s not uncommon for a hashtag to have the opposite meaning of what you intend. Before you use a hashtag, do a quick search and make sure it has the meaning you want.
- Lacking inspiration. Many businesses will post the same thing over and over because they don’t have anything new to say. If your followers keep seeing repetitive content, they’ll get bored and move on. You should always be thinking of new relevant and engaging content to post.
By avoiding these seven mistakes, you’re well on your way to a successful social media presence!